Publikationen

Wissenschaftliche Aufsätze von Prof. Dr. Nicole Koschate-Fischer in referierten Zeitschriften

“How Speaking versus Writing to Conversational Agents shapes Consumer`s Choice and Choice Satisfaction“ (2024, mit D. Schindler, T. Maiberger und W. D. Hoyer), Journal of the Academy of Marketing Science, 52 (3), 634-652.

“Let’s Face it: When and How Facial Emojis increase the Persuasiveness of Electronic Word of Mouth“ (2024, mit T. Maiberger und D. Schindler) , Journal of the Academy of Marketing Science, 52 (1), 119-139.

“Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity“ (2021, mit C. Neuerburg und C. Pescher), Journal of Interactive Marketing, 53, 1-14. https://dx.doi.org/10.1016/j.intmar.2020.05.003.

“Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products“ (2020, mit P. Morgner, C. Mai, F. Freiling und Z. Benenson), Proceedings of the 41st IEEE Symposium on Security and Privacy (S&P), San Francisco, CA, Ed. IEEE, 346-363.

“What if Something Unexpected happens to my Brand? Spillover Effects from Positive and Negative Events in a Co-Branding Partnership“ (2019, mit W. D. Hoyer und C. Wolframm), Psychology & Marketing, 36 (8), 758-772.

“Do Life Events always lead to Change in Purchase? The mediating Role of Change in Consumer Innovativeness, the Variety Seeking Tendency, and Price Consciousness“ (2018, mit W. D. Hoyer, N. E. Stokburger-Sauer und J. Engling), Journal of the Academy of Marketing Science, 46 (3), 516-536.

“New Developments in Behavioral Pricing Research” (2017, mit K. Wüllner), Journal of Business Economics, 87 (6), 809-875.

“The EU as Superordinate Brand Origin: An Entitativity Perspective“ (2017, mit A. Diamantopoulos und M. Herz), International Marketing Review, 34 (2), 183-205.

“When will Price Increases associated with Company Donations to Charity be Perceived as fair?” (2016, mit I. Huber und W. D. Hoyer), Journal of the Academy of Marketing Science, 44 (5), 608-626.

“Brand Trust: Scale Development and Validation” (2015, mit S. Gärtner), sbr-Schmalenbach Business Review, 67 (Apr 15), 171-195.

“Moderating Effects of the Relationship between Private Label Share and Store Loyalty” (2014, mit J. Cramer und W. D. Hoyer), Journal of Marketing, 78 (2), 69-82.

“A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas” (2014, mit S. Schandelmeier), Journal of Business Economics (formerly Zeitschrift für Betriebswirtschaft ZfB), 84 (6), 793-826.

“Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects” (2012, mit I. Stefan und W. D. Hoyer), Journal of Marketing Research, 49 (6), 910-927.

“Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay” (2012, mit A. Diamantopoulos und K. Oldenkotte), Journal of International Marketing, 20 (1), 19-41.

“Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge” (2012, mit C. Homburg und C. Wiegner), Psychology & Marketing, 29 (2), 76-86.

“On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations” (2010, mit C. Homburg und A. Fürst), Journal of the Academy of Marketing Science, 38 (3), 265-287.

“How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing” (2010, mit C. Homburg und D. Totzek), Psychology & Marketing, 27 (1), 36-53.

„The Role of Cognition and Affect in the Formation of Customer Satisfaction – A Dynamic Perspective” (2006, mit C. Homburg und W. D. Hoyer), Journal of Marketing, 70 (July), 21-31.

„Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay” (2005, mit C. Homburg und W. D. Hoyer), Journal of Marketing, 69 (April), 84-96.

„Customers‘ Reactions to Price Increases: Do Customer Satisfaction and the Perceived Motive Fairness Matter?” (2005, mit C. Homburg und W. D. Hoyer), Journal of the Academy of Marketing Science, 33 (1), 36-49.

“Behavioral Pricing-Forschung im Überblick – Teil 1: Grundlagen, Preisinformationsaufnahme und Preisinformationsbeurteilung” (2005, mit C. Homburg), ZfB-Zeitschrift für Betriebswirtschaft, 75 (4), 383-423.

“Behavioral Pricing-Forschung im Überblick – Teil 2: Preisinformationsspeicherung, weitere Themenfelder und zukünftige Forschungsrichtungen” (2005, mit C. Homburg), ZfB-Zeitschrift für Betriebswirtschaft, 75 (5), 501-524.